9 Best Self-Hosted Email Marketing Software

Email marketing is a widely acknowledged method of business promotion and customer acquisition. It’s true. But do you also know that self-hosted email marketing software can improve it? Most people don’t. Buckle up because I’m about to take you on a wild ride of business success with this powerhouse tool!

This article will walk you through some of the best self-hosted email marketing software options today. We’ll look at their features and benefits so you can choose what works best for your goals and budget.

By investing in an advanced platform like this, you’ll be able to connect with prospects more effectively and increase conversions in no time. Let’s dive into the details now to ensure you use a top-notch system for all your email marketing needs!


What Is An Open Source Solution?

Open-source email marketing is a cost-effective and customizable solution for businesses, providing complete control over customer data. Platforms such as Dada Mail and PHPlist offer features like web forms, automated email marketing campaigns, and contact management tools that enable users to create personalized emails tailored to their target audience.

Additionally, plugins can add surveys, polls, and eCommerce integration – making it easier to make the most of any campaign. Open-source solutions are self-hosted with no hidden costs or obligations and don’t require programming expertise, meaning anyone can start sending professional emails in minutes!


Benefits Of Self-Hosted Email Marketing Solutions

Self-hosted marketing solutions offer many benefits over traditional, hosted options. Using self-hosted software for email marketing offers vital advantages such as complete control over data and customizable platform options:

You own your data:

All customer information is stored in an environment you can trust. This means no third parties can access your sensitive data, giving you peace of mind regarding privacy laws and regulations.

Flexible customization:

Self-hosted open-source email marketing software lets you tweak every aspect of your campaigns, from design elements to automation rules, allowing maximum customization at all times.

Advanced-Data tracking:

Track everything from open rates, clickthroughs, and unsubscribes to get more detailed insights into how customers interact with your messages.

Increased cost savings:

By hosting your email marketing system, you save on monthly subscription fees and only pay for what features you use – making it one of the most cost-effective ways to run campaigns.

 So if you’re looking for a powerful way to connect with customers while maintaining complete ownership over your emails, consider switching to a self-solution today!



It is a self-hosted email marketing platform that allows you to send emails without relying on third-party services. It’s an excellent tool for those wanting more control over their email marketing software.

email marketing campaigns

Direct Mail CampaignsYou can easily create and manage direct mail campaigns to reach your subscribers with targeted and personalized messages.
Real-time DataSendy provides real-time data that allows you to track the performance of your campaigns, including open rates, click-through rates, and conversion rates. This helps you to optimize your campaigns for better results and higher ROI.
Integration with Interspire Email MarketerSendy also integrates with Interspire Email Marketer, which gives you even more flexibility and customization options when creating your emails. This integration allows you to use Interspire’s powerful email marketing features while still enjoying the affordability and simplicity of Sendy.
Affordable PricingUnlike other popular email marketing tools, Sendy doesn’t charge you per recipient or require monthly fees. Instead, you pay one low rate upfront ($69) and enjoy unlimited access to the software’s features.



Next up on the best self-hosted email marketing software list is MailWizz. It’s a powerful, user-friendly platform that makes it easy to send out bulk emails and manage your subscriber base.

invalid emails

Drag & Drop EditorIt offers an intuitive editor that allows you to create attractive email templates easily. With its drag-and-drop interface, you can add and rearrange elements quickly without needing any coding skills.
Advance ReportingDetailed analytics and reporting tools are available in MailWizz. These tools help you track the effectiveness of your campaigns, such as open rates, click-through rates, and conversion rates.
A/B TestingMailWizz’s A/B testing feature allows you to test two different versions of your email campaigns to see which one performs better. This feature is great for optimizing your campaigns and increasing their effectiveness.
SegmentationWith this tool, you can target specific segments of your subscribers based on demographics or behavior. This level of targeting helps you create highly personalized and engaging campaigns.
Multiple SMTPIt supports multiple SMTPs, giving you more flexibility and control over email campaigns. You can choose which SMTP to use for each campaign, ensuring your emails are delivered reliably.

Pricing: $79 One time Fee



Mailtrain is an open-source, self-hosted marketing software for businesses seeking a reliable solution and complete campaign control. 

email communications

Mailing List ManagementMailtrain offers all the features you need for managing mailing lists, including segmenting contacts, tracking stats, creating automated workflows, and scheduling emails.
Custom HTML TemplatesWith Mailtrain, you can easily create custom HTML templates optimized for mobile devices.
Free and Easy to UseMailtrain is free of charge and has an intuitive interface that allows users to manage large contact databases without any technical knowledge needed. Additionally, you don’t have to worry about setting up a separate server or configuring your mail server since everything runs on the same Amazon SES platform.
Integration with Third-Party ServicesMailtrain integrates with multiple third-party services such as Zapier, Stripe, or PayPal, giving you more flexibility and control.
Secure and DependableMailtrain is a secure and dependable email marketing service offering all the features necessary to create effective campaigns.

Pricing: The software is free; you only need to pay for VPS.



NuevoMailer is an excellent self-hosted marketing software with robust features and reliability. Unlike other open-source solutions, NuevoMailer allows users to customize their campaigns using custom domains for more control over how they communicate with customers.

subscriber management

Additionally, it has advanced options to help target specific audiences with relevant content and messages, making it easier to create successful targeted campaigns.

With its reliable performance and flexibility, NuevoMailer stands out among other self-hosted solutions – giving users the power to take their business to the next level.

FeatureNuevoMailerAcelle MailInterspire Email
Pricing PlanMonthly Subscription (varies)One-time Payment (varies)Monthly Subscription (varies)
Custom DomainsYesYesNo
List Segmentation OptionsAdvanced Features AvailableBasic Features OnlyBasic Features Only


Dada Mail

Dada Mail is one of the best self-hosted marketing software applications. It allows users to create, manage and grow their subscriber lists while giving them complete control over their simple email services and communications. 

self-hosted services

Email SegmentationDada Mail allows you to segment your emails based on various criteria, such as location or interests. This feature enables you to send more targeted campaigns that are more likely to resonate with your audience.
Automated ResponsesWith Dada Mail, you can set up automated responses to be sent out at predetermined intervals. This feature saves you time and effort while ensuring subscribers receive regular communications.
Third-Party IntegrationsDada Mail integrates with third-party tools like Salesforce, Zapier, making it easy to track the performance of your campaigns daily.
Reliable SoftwareDada Mail is a reliable marketing software application that helps you take your marketing efforts to the next level. It provides the tools to create effective campaigns that engage subscribers and drive conversions.



MoonMail is a software application that helps you build and manage powerful email lists, harnessing the power of Amazon SES. It enables entrepreneurs who want to grow their email marketing business with automated campaigns and personalized emails without being tech-savvy.

email client

List segmentation based on user interestsTargeted campaigns and better engagement with subscribers
Analytics for tracking engagement metricsTrack the performance of campaigns and optimize future campaigns accordingly.
Easy-to-use drag & drop editorCreate visually appealing emails without needing to know to code
A/B testing capabilitiesTest different email variations to determine which one performs better
Integrations with popular servicesEasily connect with popular e-commerce platforms like WooCommerce or Shopify.
Bulk import toolQuickly upload contact lists in just one click
Intuitive dashboardMonitor campaign performance from a single location
Cost-effective pricingAffordable plans start at $59 monthly
Advanced automation optionsOptimize campaigns with advanced automation features
Excellent customer supportGet help from a dedicated team of support professionals at any time of day or night.



Octeth has emerged as one of the most popular self-hosted marketing software solutions. It’s a robust platform that allows you to create, send, and track campaigns with ease.

email marketing software tool

Octeth FeaturesDescription
Email Click TrackingEnables tracking of clicks in emails, allowing users to measure the engagement and adjust their email marketing strategy accordingly.
Google ReaderIntegrates with Google Reader, enabling users to share RSS feeds with subscribers and include blog updates in their email campaigns.
Landing Page CreationAllows landing page creation, allowing users to direct subscribers to a targeted web page to encourage a specific action.
Flexible StrategyIt lets users tailor their email marketing strategy to fit their needs, whether to reach a specific audience, promote a new product, or drive more traffic to their website.
Intuitive UIIt provides an easy-to-use interface, making it simple for users to create professional-looking emails without technical knowledge or experience.
Robust Feature SetOffers a wide range of features, including automation, A/B testing, and more, providing users with everything they need to create effective email campaigns.
Excellent Customer ServiceProvides excellent customer support, including phone and email support, online documentation, and a user community, ensuring users can get help whenever needed.
Affordable PricingIt offers competitive pricing and scalability, with users only paying for what they need and no extra cost for advanced features, making it ideal for small businesses looking to maximize their budgets.



Join the global army of savvy businesses that rely on Mautic to unleash their marketing potential! With a comprehensive suite of features, you can craft and manage winning campaigns across all channels – from email to social media and beyond!

Campaign Monitor

Google IntegrationThe software makes it easy to track the effectiveness of your campaigns with integrated Google Analytics support.
Detailed ReportsIt provides detailed reports to help you track the performance of your campaigns and make data-driven decisions.
Visitor Data CaptureMautic allows you to capture visitor data such as their IP address, name, location, and company affiliation so you can target specific audiences with tailored messages.
Contact Information CollectionMautic allows you to collect contact information from visitors via an opt-in form or through the manual entry of an email address.
List SegmentationWith Mautic, you can build up an extensive list of contacts to be segmented into targeted groups for future use.
Intuitive User InterfaceMautic has an intuitive and straightforward UI that even beginners can get started without hassles.
Open Source PlatformSince Mautic is open source, plenty of online resources are available where users can find tutorials or ask questions about using the service effectively.
Desktop and Mobile AppsMautic offers plugins for famous desktop clients like Outlook and Apple Mail, as well as mobile apps for iOS and Android devices, providing flexibility and convenience to users.
Self-Hosted SolutionMautic is one of the best self-hosted email marketing solutions, providing users with complete control over their data and campaigns.


Criteria For Evaluating Self-Hosted Email Marketing Software

Level up your email marketing with self-hosted solutions! But before diving in headfirst, let’s ensure they’re the perfect fit for your biz. Here are some critical factors to think about while browsing around.

Feature Set

When evaluating software, assessing its feature set is crucial. Look for software that offers custom field capabilities to help you send more targeted and personalized campaigns. Additionally, check if the software can handle unlimited subscribers without crashing or slowing down, especially if you have a growing email list.

Payment Options

Another essential consideration is the payment options available for the software. Determine whether you’ll be charged a one-time fee or an ongoing subscription and whether this cost fits within your budget. Before making a decision, verifying if the source code can be accessed for software modifications is necessary.

Email Validation Tool

Using an email validation tool like ZeroBounce is crucial for ensuring the success of your campaigns. This tool verifies whether an email address is valid and belongs to a real person, which helps to minimize the number of emails that bounce or are marked as spam. Check if the email marketing software you’re evaluating includes an email validation tool as part of its package.


Don’t settle for just any old self-hosted email software! The key to success is finding one that can play nicely with your favorite CRM system, landing page builder, and social media platforms. Choose wisely! Look for software offering various integrations and easily connecting with other tools to streamline your marketing efforts.

User Interface and Ease of Use

The software’s user interface and ease of use can make or break your experience with the tool. Choose software with a clean and intuitive interface. Look for features such as drag-and-drop email builders, customizable templates, and automation workflows to make your email marketing efforts more efficient.

Customer Support and Resources

Finally, evaluate the quality and availability of customer support and resources the self-hosted software provider offers. Look for software that offers robust documentation, video tutorials, and a responsive customer support team that can quickly address any issues or concerns you may have.



Self-hosted solutions provide a powerful way to reach your target audience, offering features such as customizable templates and advanced business intelligence that help you tailor campaigns for maximum impact.

Sendy, MailWizz, Octeth, and Mautic are four of the best self-hosted options, each with benefits depending on company needs. Investing in self-hosted email marketing is essential, providing cost-effective emails at scale and increasing engagement with potential customers. To take full advantage, consider one of these top four options – they all have something unique to offer!

sheraz Durrani

A tech enthusiast that loves writing and covering all aspects of software systems to create engaging content that informs and engages the reader. Sheraz is a Digital Nomad with a Master's Degree in Business Administration. In 2022, Sheraz obtained his Google Cloud certification, which enhanced his knowledge and skills in the cloud-based technology niche.
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