11 Best Email Marketing Service For Shopify in 2023

Supercharge the success of your Shopify store with email marketing! Unlock new engagement with your brand, discover new potential customers, and revel in effortless email marketing. In this article, we’ll explore the best email marketing service for Shopify stores – helping you decide on the perfect platform for your business needs.


 Key Takeaways

  1. Workflow and Segmentation: Look for an email marketing service that offers workflow and segmentation functionality. This feature lets you set up automated marketing campaigns and tailor messages to individual subscribers according to their interests and interactions.
  2. Templates and Personalization: Choose an email marketing service that provides a variety of email templates and personalization options. This will help you create professional-looking emails tailored to your subscribers’ preferences.
  3. Integration with Shopify: Opt for an email marketing provider that seamlessly integrates with your store. This will allow you to sync customer data, automate workflows, and send cart abandonment emails directly from your Shopify account.
  4. Pricing and Free Trials: Compare email marketing services’ pricing plans and free trial offers. Consider budget-friendly options and take advantage of free trials to evaluate the features and usability of each software.
  5. Analytics and Advanced Features: Choose an email marketing platform that offers A/B testing, push notifications, and SMS marketing features. These features can enhance your sales campaigns, improving Return on Investment. Additionally, ensure the platform offers robust analytics and reporting to help you track the success of your campaigns and adjust your strategy accordingly.


Why Is Email Marketing Important For Shopify Stores?

Email marketing is vital for Shopify stores for several reasons, including:

Marketing Automation:

Email marketing allows Shopify shop owners to automate their campaigns, saving time and resources while improving customer engagement and conversions. Marketing automation features such as abandoned cart emails, push notifications, and drip campaigns can help to nurture leads and increase sales.

Landing Pages:

Email marketing can drive traffic to your Shopify store, so why not seize the opportunity to showcase your excellent products and services – plus tantalizing special offers – right on your virtual doorstep?

Free Trial Offers:

Many email marketing providers offer free trial periods, allowing Shopify owners to test different email marketing apps for Shopify and find the best fit for their needs. By taking advantage of free trials, owners can explore the features and functionality of various email marketing services before committing to a paid plan.

Integration with Shopify:

Email marketing services integrating with Shopify can help streamline workflows, sync customer data, and automate email campaigns. Owners can utilize features and functionality tailored to their needs by using an email marketing app specifically for Shopify.

Advanced Features and Functionality:

Many email marketing apps offer advanced features such as A/B testing, CRM integration, and customizable email editors. These features can improve the effectiveness of email marketing campaigns and increase conversions. By using the best email marketing app for Shopify, shop owners can use these features to drive growth and success.

Email marketing is essential for stores of all sizes, from small businesses to large enterprises. By taking advantage of the features, functionality, and integration options available in email marketing apps such as Campaign Monitor and Shopify’s email marketing app, shop owners can drive growth, increase conversions, and achieve their business goals.


How To Choose The Email Marketing Service For Your Store?

Get your business booming with the perfect email marketing service – pick the one to make your goals soar! When selecting an email marketing platform, some essential criteria to consider are:

Pre-built Automation:

Consider using software that provides pre-constructed automation workflows to increase efficiency and optimize your marketing campaigns. This can help you to automate tasks such as welcome emails, abandoned cart emails, and more.

Basic Features:

You need the basics – email marketing templates, tailored templates, and tracking – so pick a provider that covers all the essentials!

Email Deliverability:

The best services prioritize email deliverability to ensure your marketing emails reach subscribers’ inboxes.

Experience in Email Marketing:

Consider a platform specializing in email marketing for guidance and support to reach your marketing objectives.

Customer Retention:

Look for a platform that offers tools to help you retain customers, such as product recommendations and segmentation.

Contact List Management:

Consider the service’s capabilities, including managing unlimited contacts and robust segmentation features.

Landing Pages:

Some email marketing platforms also offer to land page builders to help you create effective landing pages that can help drive conversions.

Free Trial:

Popular email marketing services often provide a free trial period to assess if it meets one’s business requirements.

Integration with Other Business Tools: Consider whether the email marketing service integrates with other business tools you use, such as Shopify, Facebook, WhatsApp, or Google.


Finally, consider the pricing structure of the email marketing service to ensure that it fits within your budget.

Choosing the best software for your store requires careful consideration of various factors, including basic features, pre-built automation, email deliverability, contact list management, customer retention tools, landing page builders, and more. Ensure your store’s success with marketing campaigns – select a service with the experience, deliverability, and user-friendliness to make it count!


Best Email Marketing for Shopify

This guide can help you create or upgrade a platform that matches your business demands. Let’s get started by exploring why email marketing is essential in today’s digital world and how choosing the right provider can take your campaigns to new heights!



Sendinblue is one of the most potent email-sending services out there. It’s a comprehensive email marketing platform with free and paid options for businesses of all sizes. With SendinBlue, you can create automated email sequences, design beautiful custom templates, automate your customer journey emails, and use advanced analytics to optimize your campaigns.

email marketing strategy

Beyond just sending individual emails or newsletters, SendinBlue also offers features like split testing and segmentation so you can target specific audiences with personalized messages.

You can even use their drag-and-drop builder to customize existing template designs or create new ones from scratch. Plus, they have tons of pre-made templates ready to use right away!

In addition to this, they offer integrations with popular eCommerce platforms (like Shopify), so you can easily sync up customers and orders across systems without any extra effort.

Regarding marketing solutions for Shopify stores, SendinBlue stands out as one of the best in power and customization. Whether you’re looking for simple email blasts or more complex sequence automation tools, SendinBlue has everything you need to get started quickly—all at a fraction of the cost of other top-tier providers.

Pricing: Free Plan 300/Emails/Daily + Pro Plan Starts @ $15/20000 Emails /month



ActiveCampaign is a powerful email marketing service for Shopify. It’s an all-in-one email marketing solution that offers robust features and automation capabilities. With ActiveCampaign, you’ll be able to create stunning emails quickly with its intuitive drag & drop editor — no coding required. It has the most powerful features available in any email platform today.

sign-up forms

The automation capabilities set ActiveCampaign apart from other providers; they allow you to automate customer journeys based on user behavior or triggers such as abandoned carts, page visits, and more.

You can also set up automated campaigns to respond to your customers when certain conditions have been met, like if a customer has yet to purchase within 30 days of their first purchase.

In addition to these great features, ActiveCampaign provides excellent support and resources so businesses can get started quickly and ensure their campaigns are successful.

So whether you’re just starting with email marketing or looking for an advanced toolkit to take your campaigns to the next level, ActiveCampaign is worth considering as one of the best marketing services for Shopify users.

Pricing: 10000 Emails/@ $15/pm



Privy is an email platform designed to help store owners build their email lists quickly and easily. It’s an excellent option for those looking to get the most out of their email marketing efforts on the Shopify platform.

Opt-in FormsSegment customers by interestEasily target specific customer groups with relevant offers
Email List Building & AutomationGenerate leads without manual workSave time building your list so that you can focus on other tasks
SMS MarketingReach new audiences in secondsConnect directly to interested people who are likely to engage with your brand.

With Privy, you can create opt-in forms that segment customers based on their interests. This way, you can send targeted emails that convert more users into paying customers. You’ll also have access to powerful automation tools that allow you to generate leads without much manual effort.

Additionally, you can use Privy’s SMS marketing feature to reach new potential buyers immediately–helping you grow your business faster than ever!

Privy makes it easy for shop owners to use the latest technology while growing their eCommerce businesses efficiently and effectively. Whether you’re looking for a comprehensive solution or need extra features added to your existing email program, Privy has something for everyone.

Pricing: Free Plan with 100 mailable contacts + Pro starts @ $30/pm/1500 mailable contacts



MailerLite is one of the best Shopify marketing tools. Offering advanced segmentation, pop-ups, drag-and-drop email builder, and automation workflows, it’s ideal for businesses looking to take their eCommerce store to the next level.

email tracking

It’s easy to get started with MailerLite. All you need to do is connect your Shopify account in just a few clicks, choose from prebuilt email templates, or create your own using the intuitive design editor, then send out campaigns targeting customers who have recently purchased products or abandoned carts.

With automated emails triggered by customer actions like signing up for an account or downloading a product guide, you can stay top of mind without manually managing every campaign.

Moreover, MailerLite makes it simple to analyze results – allowing you to track open rates, click-throughs, and sales conversions to optimize future campaigns accordingly.

For those who need help getting started or want additional guidance on maximizing their ROI from their email marketing efforts, MailerLite provides live chat support, webinars, and tutorials that offer tips on increasing engagement with subscribers.

Pricing: $0 up to 1000 subscribers + $15 / month $180 billed yearly/2,500 subscribers



Klaviyo is the best Shopify email marketing tool designed explicitly for Shopify. It offers direct integration with the online store, allowing you to sync customers and purchase data seamlessly between the two platforms.

Import customer lists

This makes it easy to automate personalized emails based on user behavior and create targeted campaigns that capitalize on trends in your customer base.

Klaviyo also provides powerful tools for cart abandonment recovery, including dynamic content and automated sequences to remind customers about incomplete purchases.

Additionally, its Email App feature allows you to quickly design custom newsletters without coding knowledge or assistance from a developer. Plus, this app integrates SMS campaigns into your overall email strategy to reach more people simultaneously. These features make Klaviyo one of the best options for Shopify users looking for comprehensive marketing solutions.

And since everything takes place within the same platform, you don’t have to worry about syncing databases between different systems or manually uploading customer information—it’s all taken care of automatically!

Pricing: $0 up to 250 subscribers + Pro starts @ $35/month



Leaving Klaviyo behind, Omnisend is another powerhouse for your email marketing efforts. Whether using an e-commerce platform like Shopify or one of its alternatives, this service can help take your business to the next level. With customizable email templates and powerful functionality, it is no surprise why so many companies trust Omnisend.

cart campaigns

One of the most attractive features of Omnisend is its automation tools, which ensure all of the emails sent out match the needs of each customer at any given time. Customers will receive emails tailored to their interests instead of generic messages sent en masse.

Additionally, many other features like segmentation and A/B testing let marketers use their data better when sending out campaigns.

Moreover, Omnisend also provides detailed analytics about how well campaigns have performed. These insights allow businesses to track open rates, click-throughs, unsubscribes, and more – giving them actionable feedback on what works best for their audience. Not only does this save time spent manually analyzing campaign results, but it also helps businesses maximize ROI from their email marketing efforts!

Pricing: $0 up to 250 subscribers + Pro starts @ $16/month/500 contacts/6,000 emails/mo



Drip is an email marketing service allowing store owners to send automated emails easily and quickly. It’s the perfect solution for e-commerce businesses seeking to increase their email marketing market share.

social campaigns

Email marketers use Drip to maximize success with features such as customer segmentation, split testing of campaigns, advanced analytics and tracking tools, automated A/B testing, and more. With these powerful tools, it’s easy to see why many Shopify users rely on Drip to power their campaigns.

In addition to offering a robust suite of features, Drip also provides excellent customer support and resources, making it one of the top email services. From detailed tutorials and guides for getting started with the platform to helpful tips about utilizing its various capabilities, Drip makes it simple for even novice users to take full advantage of its many capabilities.

All this comes together to help ensure your shop has the most effective campaign possible — one that will engage customers and drive conversions like never before!

Price per month: $39/1-2500 people/unlimited



SmartrMail is the best email marketing software for Shopify users. It’s a powerful yet easy-to-use platform that helps you increase sales and boost customer engagement. With SmartrMail, you can create beautiful newsletters in minutes, automate emails based on customer behavior, and get insights into your campaigns’ performance. Plus, it integrates seamlessly with popular Shopify apps like ReCharge and Justuno.

ecommerce marketers

Here’s what makes SmartrMail one of the top newsletter services:

  1. Automation Basics: You can easily set up automated welcome sequences to introduce new subscribers to your store and abandoned cart reminders if someone leaves items in their cart without purchasing.
  2. Best Mailing List Service: Segmentation features make it easy to target specific customers with tailored messages or offers that will help drive conversions.
  3. Free Newsletter Service: Start using Smartrmail for free—no credit card required!

With its robust feature set and excellent support team, SmartrMail is the ideal choice for any Shopify user looking for an effective email marketing vendor. Not only does it have all the bells and whistles you need to craft successful campaigns, but it also provides excellent value at an affordable price point.

Pricing: $0 up to 250 subscribers + Pro starts $19.00/month/12 Emails per Subscriber


Constant Contact

Constant Contact is one of the best email marketing software for Shopify stores. It provides everything you need to create monthly emails and product reviews, confirmation emails, cross-sell emails, and more. Plus, it comes with ready-made templates, so you won’t have to start from scratch when creating your campaigns.

advanced reporting

The service also easily integrates with popular e-commerce platforms like BigCommerce and Magento. This makes it easier to sync up your store’s data and ensure all customer info is accurate.

With Constant Contact, you can easily manage a number of subscriber lists, segment customers into groups, track performance metrics, and design custom newsletters using their drag-and-drop editor.

In addition to its powerful features, Constant Contact has an intuitive user interface that even beginner marketers can understand quickly. You’ll be able to set up automated campaigns in no time – plus, they offer 24/7 customer support if you ever get stuck or have questions about how something works. All in all, this service makes managing your store’s email marketing simple and effective.

Pricing: $9.99/month/Up to 500 contacts



Continuing the discussion of marketing services for Shopify, ConvertKit is another popular choice. According to recent statistics, it’s used by over 564,974 creators and entrepreneurs to grow their businesses.

advanced email campaigns

First off, ConvertKit makes creating personalized emails easy. It comes with a range of prebuilt automation workflows that you can use as templates or customize to your needs.

You can also track customer profiles across different campaigns and send targeted messages based on user behavior and interests. This helps ensure customers get the content they’re most likely to engage with, increasing the effectiveness of your newsletters while saving time in the process.

Newsletter ServiceCreate beautiful newsletters quickly & easily
Mailing List ServiceGet instant access to subscriber data & segmentation options
Automated Email ServicesKeep subscribers engaged with automated drip campaigns & triggers.

Plus, plenty of tools are available to help ensure your emails look great—from drag-and-drop editors for crafting unique designs to an extensive library of professionally designed templates. And if you ever encounter any issues, their world-class support team is always ready to lend a hand.

ConvertKit offers plans explicitly tailored for Shopify users at competitive prices. Regardless of the budget size, you can find something that works for you.

However, it is worth noting that on the free plan, users can access all the features they need to start growing their email list up to 1,000 subscribers. Between its comprehensive feature set and excellent price point, Convertkit does pack a punch when it comes to helping store owners build profitable marketing campaigns!

Pricing: Free for up to 1,000 subscribers+ Pro starts @ $29/month



Look no further- Mailchimp is the email marketing service that will take your Shopify store to the next level!

library of email templates

Here’s why it should be your top pick…

  • Email Automation: Mailchimp offers a powerful automation platform that allows you to create and schedule automated campaigns based on specific triggers or events, such as abandoned cart emails or welcome emails.
  • User-Friendly Interface: Unleash the potential of email marketing with Mailchimp! Drag & drop editor makes it easy for even beginners to transform their campaigns into works of art.
  • Shopify Integration: Mailchimp and Shopify are the perfect matches – effortlessly sync your customer data and send tailored campaigns!
  • Extensive Features: Mailchimp offers a range of features beyond essential email marketing, such as landing page creation and social media advertising.
  • Free Trial: Try before you commit – Mailchimp’s 14-day free trial lets you experience all the platform offers!

Mailchimp is a top choice for Shopify store owners looking for user-friendly marketing software that offers powerful automation capabilities and integrates seamlessly with Shopify.

Its extensive features and the ability to create professional campaigns quickly and easily with its email editor make it a popular choice among businesses. Email marketing on Shopify takes moments to set up and launch – thanks to the excellent email integration with the Shopify App Store!

Pricing: Free for up to 500 subscribers+ Pro starts @ $26.50/month


How To Set Up Your Email Marketing Campaign On Shopify

Look no further if you’re looking for the best email marketing software for your Shopify store. Setting up an effective campaign on Shopify doesn’t have to be complicated or time-consuming. Here’s how to get started right away:

1. Identify Your Goals:

Start by identifying what results you want from your campaigns. Are you aiming at boosting customer lifetime value? Or increasing click-through rates? Whatever it is, determine which goals are most important and ensure they guide every decision you make when creating your emails.

2. Choose the Right Platform:

Once you know your desired outcomes, pick a powerful email marketing platform to help you achieve them. Look for features like SMS marketing capabilities, deliverability metrics, a library of templates, and prebuilt automation tools – all of which will be useful during setup and ongoing optimization efforts.

3. Send Test Emails & Monitor Performance:

Before sending out any real emails to customers, test them to ensure everything looks good and functions properly across devices and browsers. Then go ahead and send out your messages – remembering to track key performance indicators such as open rate, conversion rate, unsubscribe rate, etc., so that you can quickly identify opportunities for improvement over time.

Following these steps will make setting up a successful campaign on Shopify easier than expected! With the right combination of powerful email marketing tools and creative tactics explicitly tailored towards your target audience, there’s no limit to the success you could see with this strategy.



Email marketing is a powerful tool for Shopify stores. It can help build customer relationships, drive more traffic to your store, and increase conversion rates. With the exemplary email marketing service, you can maximize the impact of your campaigns. This article outlines some key features to consider when selecting a marketing provider for Shopify stores. 

To get started with marketing on Shopify, you must plan out your campaign goals to know what success looks like. Then choose an appropriate email service provider based on your needs and budget. Once you have everything set up correctly and have created great content for your audience, you can start sending emails and engaging with customers.

Email marketing isn’t just about pushing promotions; it’s also about creating meaningful connections with people interested in shopping from your store. So take advantage of all the opportunities it offers – from automated follow-up sequences to engagement segmentation – to ensure each customer gets the most value from their relationship with your brand.

sheraz Durrani

A tech enthusiast that loves writing and covering all aspects of software systems to create engaging content that informs and engages the reader. Sheraz is a Digital Nomad with a Master's Degree in Business Administration. In 2022, Sheraz obtained his Google Cloud certification, which enhanced his knowledge and skills in the cloud-based technology niche.
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