12 Best Email Marketing Service For Nonprofits 2023

Nonprofits can benefit greatly from email marketing. It’s a simple and effective way to reach their audience. This article will discuss the best email marketing service for nonprofits to use.

We will examine the benefits of these tools and how they can enhance your digital marketing campaigns. With their capabilities, you can attain success efficiently. Let us now analyze the leading email marketing services for nonprofits.


What is Email Marketing Software for Nonprofits?

Email marketing software for nonprofits is a tool that helps nonprofit organizations to create, send, and track campaigns to their supporters, donors, and volunteers.


Google Gmail Vs Email Marketing Software for Nonprofits?

Gmail is a reliable option but lacks the advanced features of email marketing software. Nonprofit email marketing software is like a high-end sports car with marketing automation, A/B testing, analytics, contact list building, personalization, and regular sends. If you want to improve your nonprofit campaigns, email marketing software is the best choice.


Factors To Consider When Choosing An Email Marketing Service

Email marketing is a valuable tool for nonprofits looking to increase their outreach without incurring high costs. It can effectively help reach the target audience and ensure events’ success. When choosing, there are several factors to consider :

AffordabilityThe cost of the service and whether it fits within your nonprofit’s budget. Consider whether the pricing is per email, subscriber, or monthly fee and whether discounts are available for nonprofits.
Ease of useThe user-friendliness of the service, including the ease of setting up and managing marketing campaigns, creating email templates, and managing subscriber lists. Consider whether the service offers a drag-and-drop interface or requires coding knowledge.
Customizability and personalization optionsThe ability to customize email templates, including branding and design, and options for personalization, such as addressing subscribers by name or segmenting email lists.
Integration with other tools and platformsWhether the marketing service integrates with your nonprofit’s other tools and platforms, such as CRM, social media, or fundraising software, consider how easy it is to integrate and whether additional costs are involved.
Automation and segmentation capabilitiesThe ability to automate campaigns based on subscriber behavior, such as sending a welcome email when someone subscribes or a thank you email after a donation. Also, consider the ability to segment email lists based on subscriber data or behavior.
Deliverability and compliance with email marketing lawsThe service’s reputation for delivering emails to subscribers’ inboxes rather than spam folders and compliance with email marketing laws, such as GDPR or CAN-SPAM regulations. Consider whether the service offers features such as double opt-in and opt-out functionality.


Best Email Marketing Service For Nonprofits

Several email services are suitable for nonprofits. Now that you understand the best practices for email marketing for nonprofits, let’s look at one of the top email service providers.



Emma is an advanced email marketing platform with powerful features to help you plan effective campaigns and segment your contact list.

landing page builder

Here are 4 reasons Emma stands out from other service providers:

1. Intuitive Platform – The drag-and-drop email editor makes it easy to design beautiful emails without coding or HTML knowledge.

2. Advanced Bifurcation – With detailed demographic data, you can target specific groups in your audience with relevant content.

3. Automated Campaigns – You can set up automated workflows, so new people get messages tailored to their interests and needs.

4. Comprehensive Analytics – Track engagement metrics such as open rates and clickthroughs to measure your campaigns’ performance.

Emma provides all the tools necessary to manage successful email campaigns at its core while offering additional features like A/B testing, dynamic content blocks, and more sophisticated analytics than most other platforms provide. If you’re looking for an intuitive and reliable email marketing tool for your nonprofit organization, try Emma!

Price: $99 /month/ 10,000 contacts



Mailchimp is a powerful email marketing tool for nonprofits. It’s an intuitive and user-friendly platform that allows you to make, manage easily, and Track emails sent to your subscribers.

nonprofit discounts

The main benefit of Mailchimp is its comprehensive range of features, allowing you to craft sophisticated campaigns with minimal effort and time investment.

You can build automated workflows based on subscriber behavior or preferences, use bifurcation rules to customize the content in each message, schedule messages ahead of time, personalize outgoing messages with merge fields, A/B test different subject lines or send times, and run detailed reports analyzing open rates, clickthroughs, bounces, unsubscribes, etc.

FeatureBenefitHow it works
Automated Campaign WorkflowsEasily send tailored emailsCreate custom triggers for when emails should be sent
Segmentation RulesCustomize contentSelect criteria for segmenting contacts into groups
Scheduling MessagesSend emails at optimal timesSchedule messages ahead of time so they’re delivered when most likely to be opened
Personalization Merge FieldsCreate personalized experienceInclude contact information such as name or location within the body of the message.
A/B TestingOptimize performanceCompare two versions of the same campaign by testing different subject lines or sending times.
Reporting ToolsView campaign performanceTrack, analyze, and visualize the performance of emails, campaigns, and customer journeys.

Pricing: Free up to 500 Contacts / Pro starts from $26.50/month


Campaign Monitor

Campaign Monitor is an email service that is commonly used by nonprofits. The platform’s premium plan is a popular choice because users can send up to 600K emails per month without restrictions on the number of subscribers.

Email design

This makes it ideal for larger organizations that need reliable hosting and powerful sending capabilities.

Campaign Monitor discounts nonprofits, making their services more affordable for those on a budget. The software offers a 30-day free trial, allowing users to test it out before committing to a subscription and ensuring the success of their email marketing efforts.

Pricing: $9/month



MailerLite is an excellent email service for nonprofits. It’s simple and cost-effective, so you don’t have to break the bank while still getting an effective email tool.

email marketing solution

The platform provides valuable features, including a user-friendly email editor, sign-up forms that connect with donor databases, and automated emails for new subscribers or donations.

Plus, MailerLite provides detailed analytics so you can track your campaigns’ performance. And there are no contracts – it’s month-to-month billing with no hidden fees or surprises!

MailerLite is a cost-effective and feature-packed option for managing your nonprofit’s email newsletter. Its user-friendly interface can assist in increasing donations and engaging donors with your mission.

Pricing: 12,000 emails/ 1 sending domain



For nonprofits looking for an email service, SendGrid is a great option. This powerful tool offers double opt-in customization, automated emails, and segmentation tools to help users get the most out of their campaigns.

It also boasts excellent email deliverability rates and an intuitive drag & drop email builder that makes it easy to send professional-looking emails quickly.

drag-and-drop email builder

But what sets SendGrid apart from other services is its focus on helping nonprofits succeed. They offer discounted pricing plans for qualifying organizations and specialized support teams dedicated to assisting them in maximizing the impact of their message and reaching more people than ever before. They even provide helpful resources like webinars and tutorials for nonprofit use cases.

SendGrid is a top choice for effective email solutions tailored to nonprofit organizations’ needs. With robust features backed by industry-leading customer service and unbeatable pricing models, this platform has everything you need to take your outreach efforts to the next level!

Pricing: Free with 100 emails/day forever



If you’re searching for an email service tailored to nonprofits, Sendinblue is worth looking at. With its intuitive drag-and-drop editor, Sendinblue makes creating beautiful and personalized emails easy with just a few clicks. Plus, their powerful automation tools allow you to send monthly emails easily.

email subscribers

Sendinblue also provides comprehensive analytics to monitor your campaigns’ performance to the finest detail. You can see which types of content get opened and clicked on the most, as well as how many people unsubscribe from your list after each campaign. This data will help you refine your strategy and ensure that every Email sends maximum impact.

Here are five essential features of Sendinblue:

  1. Powerful Automation Tools
  2. Intuitive Drag & Drop Editor
  3. Comprehensive Analytics & Reports
  4. Personalized Emails for Nonprofits
  5. Affordable Plans Starting at Just $25/Month

With all these features combined, it’s no wonder why more and more nonprofits choose Sendinblue for their email marketing needs. If you want to take advantage of automated and detailed analytics without breaking the bank, this platform could be perfect for you!

Price: Free 300 emails/day


Benchmark Email

The world of email marketing can be a daunting place for nonprofits. Still, with Benchmark, you’ll find the perfect partner in your mission. This powerful online platform enables you to maximize your message and easily reach out to those who most need it. With an intuitive interface and comprehensive design capabilities, Benchmark efficiently manages emails.

Audience segmentation

You can leverage transactional emails, customize content with pre-built templates, and create stunning visuals from the same convenient dashboard.

And best of all? They offer generous discounts to nonprofit organizations! So whether you’re building an email newsletter or sending out automated messages, Benchmark is there at every step.

Their users have seen up to 300% more opens on their campaigns than industry standards – so why wait any longer? Put your mission into motion with Benchmark today!

Pricing: $0/mo/3500 emails/mo



Another popular email service for nonprofits is SendPulse. It offers advanced features like automated campaigns, A/B testing, contact segmentation, and automation rules. You can use these tools to create more effective strategies for your organization.

email marketing strategy

Additionally, it has an easy-to-use drag & drop editor so anyone in the team can quickly develop newsletters without any coding knowledge required.

SendPulse ensures nonprofits get all they need immediately – from creating campaigns to sending out messages that engage their audience.

Its intuitive user interface makes it very simple to set up everything quickly while allowing access to powerful analytics tools that track engagement levels over time and help you optimize your strategy accordingly.

Pricing: Free Up to 500 subscribers, then $ 6.40 /month with an Unlimited number of emails



ActiveCampaign is an excellent email service for nonprofits. It provides an easy-to-use platform with many features to help organizations stay in touch with their supporters. This includes automated emails, personalized content, and advanced segmentation. It integrates seamlessly with popular tools like Salesforce, QuickBooks Online, and Facebook Ads.

email series

With ActiveCampaign, you can easily create powerful campaigns from pre-made templates or customize your design using HTML code.

You can also create custom forms to collect addresses from website visitors and embed them on your website or blog posts.

The automation options allow for triggering messages based on user actions, such as subscribing to newsletters or donating. This system also allows tracking progress and measuring success regarding engagement and conversion rates.

Pricing: 10,000/pm/ $15



GetResponse is a marketing platform that’s ideal for nonprofits. It has features to help you email your supporters, including templates and analytics tools. Plus, its donor management platform allows you to track user behavior and monitor the success of campaigns.

email marketing plan

When sending emails, GetResponse makes it easy with its drag-and-drop editor. You can quickly create newsletters or promotional material with just a few clicks. And they make sure your emails look great on all major email clients, so no matter what device your supporter uses, they’re guaranteed to be able to read your message.

You’ll also benefit from GetResponse’s automation capabilities which allow you to automate messages based on upcoming events or user data. This helps you save time by ensuring that people receive timely updates about relevant topics – without your manual effort! Furthermore, their detailed reports will give insight into your campaigns’ success in engaging donors and driving conversions.

Pricing: $19/mo


Zoho Campaigns

Zoho Campaigns is one of the best marketing services for nonprofits. It provides all the features needed to create powerful campaigns with a simple-to-use interface that anyone can understand and use. Here’s what you’ll get if you choose Zoho Campaigns as your marketing service:

Sends Per MonthThis email marketing service allows users to send up to 6000 emails every month for free, with the option to upgrade for larger send volumes as needed.
Template BuilderWith a drag-and-drop template builder, users can easily create custom HTML templates in just a few minutes without any coding skills required. This makes creating visually appealing emails that align with your nonprofit’s branding and messaging easy.
Automation ToolsThe platform offers automation tools that allow you to create and manage automated workflows like welcome series, drip campaigns and other triggered emails without coding skills. This can help nonprofits save time and resources while staying connected with their supporters.

All these features make it easy to build professional-looking newsletters that will help nonprofit organizations engage more with their audience and drive donations.

Zoho offers affordable pricing plans and valuable features compared to other service providers. Their customer support team is also available 24/7 to help with any software-related issues.



Flodesk is quickly becoming one of the nonprofits’ most popular email marketing tools. Their subscriber base has grown by 600% in 2020 alone! This can be attributed to its intuitive design and user experience, allowing you to easily create relevant content and send it to your contacts with just a few clicks.

pre-built email templates

Plus, Flodesk offers unlimited contacts and form builders as part of their basic plan — making it an ideal choice for nonprofit organizations on a budget.

The tool also provides hundreds of professionally designed templates that are entirely customizable to ensure your messages look great regardless of any device they’re being read on.

And best of all, Flodesk allows users to pay month-to-month or save money by opting into prepaid plans. Here’s what makes this option stand out:

  1. Relevant content
  2. Unlimited contacts
  3. Form Builder
  4. Hundreds of templates
  5. Month prepaid plans

These features make Flodesk highly attractive if you’re looking for top-notch email marketing services without breaking the bank. It enables nonprofits to get up and running quickly while delivering powerful results from day one. All in all, Flodesk will give your organization the boost it needs to reach more people through campaigns.

Pricing: 35 per month/billed annually


What are some Common Email Marketing Mistakes Nonprofits should Avoid?

Nonprofits should take great care to avoid common email marketing mistakes that can negatively impact their organization’s reputation. These include overlooking mobile users, poor segmentation, buying email lists, and not personalizing emails. It is also crucial for nonprofits to commit to regular sends to maintain contact with potential donors or supporters. Segmenting their database will ensure that the right person receives the right message at the right time.

Additionally, building a solid contact list by collecting opt-in contacts organically, rather than buying an email list, is essential for a successful campaign.

Finally, sending timely thank-you emails to donors is crucial to show appreciation for their contributions. By utilizing these tips, nonprofits can improve their email campaigns and achieve better results.


Benefits of Email Marketing For Nonprofits

Regarding marketing, nonprofits need the right tools and services. The good news is that several options are specifically designed for organizations with a charitable mission.

1. Cost-effective Communication with Supporters

Email marketing is a cost-effective method for nonprofits to communicate with their supporters. You can make and send newsletters, fundraising appeals, and other email campaigns using an appropriate service without incurring significant expenses. Unlike conventional marketing methods, email marketing doesn’t require expensive materials such as printing and postage, making it an affordable alternative for nonprofits.

2. Increased Donor Engagement

Email marketing can help increase donor engagement by keeping your supporters informed and up-to-date on your nonprofit’s activities, events, and achievements. Regular newsletters and updates can help your donors feel connected to your organization and understand the impact of their support.

3. Targeted Messaging

Mail marketing allows you to segment your email list based on various criteria, such as donation history, engagement levels, or location. This means you can tailor your messaging to specific groups of supporters, increasing the relevance and effectiveness of your campaigns.

4. Analytics and Reporting

Mail services typically provide analytics and reporting features to track the effectiveness of campaigns, including metrics such as email opens, link clicks, and desired actions. This information helps refine strategies and improve outreach efforts.

5. Easy Integration with Other Tools

Email services can easily integrate with other tools, such as CRMs, fundraising software, and social media. This allows nonprofits to streamline communication efforts and create a cohesive message across different platforms.

Nonprofits can utilize email marketing to expand their reach, engage donors, and accomplish their objectives. Conduct thorough research to identify the most suitable email service for your nonprofit, and you will make significant strides toward success.


Best Practices For Email Marketing For Nonprofits

Email marketing can be a helpful tool for nonprofits to expand their reach, establish connections with potential supporters, and maintain relationships with current donors. To achieve optimal results, employing appropriate tools and strategies is essential. Here are some recommended practices for enhancing your nonprofit’s email service.

Set Clear GoalsDetermine your objectives before starting any email marketing campaign. Consider what you want to achieve, such as increasing donor retention or acquiring new leads.
Build a Targeted and Engaged ListUse the best marketing software to create a targeted mailing list based on user data. This will help you send highly personalized emails to each list segment. Regularly clean your list to remove inactive or bounced email addresses.
Use Personalization & list segmentation.Craft messages that speak directly to subscribers’ interests and needs. Use their name, location, and other relevant information to personalize emails. Furthermore, segment your list based on specific criteria such as behavior, demographics, or engagement level.
Engaging and Relevant ContentMake sure your emails are eye-catching and relevant. Use videos or photos to add interest to your content, write compelling headlines and copy encouraging readers to take action, and provide valuable information about your organization’s mission.
Optimize for MobileMore than half of all emails are opened on mobile devices. Ensure your emails are mobile-responsive, easy to read, and clickable on mobile devices.
Use Calls to Action (CTAs)Use clear and compelling CTAs that encourage readers to take action, whether it’s to donate, register for an event, or share your content on social media.
Test and RefineContinuously monitor and measure the performance of your email campaigns. Use A/B testing to identify what works best and adjust accordingly—track metrics such as open rates, click-through rates, and conversion rates.



Many critical factors must be considered if you’re a nonprofit looking for the best email marketing service. In today’s digital world, nonprofits must maximize their outreach and find an email platform to help them reach their goals.

When choosing an email marketing service, remember the benefits for nonprofits such as Emma, Mailchimp, ActiveCampaign, GetResponse, Zoho Campaigns, and Flodesk. Each of these services has features explicitly tailored to your organization’s needs. Utilizing one or more of these platforms can maximize engagement with potential donors and inform existing ones about developments within your nonprofit.

Utilizing data-driven insights is critical when crafting compelling emails. According to statistics from EmailMonday, personalized emails have 6x higher transaction rates than non-personalized emails! This statistic demonstrates how powerful personalization can be in generating successful campaigns. With this information, any nonprofit should utilize the strategies available through the excellent email marketing services listed above.

sheraz Durrani

A tech enthusiast that loves writing and covering all aspects of software systems to create engaging content that informs and engages the reader. Sheraz is a Digital Nomad with a Master's Degree in Business Administration. In 2022, Sheraz obtained his Google Cloud certification, which enhanced his knowledge and skills in the cloud-based technology niche.
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