15 Best Cold Email Software For 2023: Find Your Solution

Cold emailing software can be a powerful tool in your digital marketing arsenal. It allows you to reach out and connect with potential customers, build relationships, and drive conversions. But how do you know which cold email software best suits you? In this article, we’ll look at the 15 best cold email software solutions of 2023. We’ll explore their features and pricing plans, so you can decide which will help you get the most from your campaigns.


Key Takeaways

  • Effective cold emailing: These software solutions offer advanced features for sending emails that increase the chances of getting responses and conversions.
  • Customization and personalization: The ability to customize cold emails with the recipient’s name and other relevant details can improve engagement and response rates.
  • Integration with other tools: The ability to integrate with other tools like CRM or marketing automation platforms can help streamline your sales and marketing processes.
  • Compliance with anti-spam laws: Many software solutions offer features that ensure compliance with anti-spam laws and regulations, such as including an unsubscribe link in your emails.
  • Detailed analytics and reporting: These software solutions provide detailed analytics and reporting on your email campaigns, allowing you to track and measure their effectiveness and make data-driven decisions to optimize your sales outreach efforts.


Pricing & Features

Software ProviderPriceKey Features
SmartReach$99/monthAutomated follow-ups, team collaboration, campaign tracking
Woodpecker$49/monthPersonalization, A/B testing, real-time analytics
Snov.io$39 – $99/monthEmail verification, lead generation, drip campaigns
SalesHandy$27 – $150/monthEmail tracking, scheduling, mail merge
Hunter.io$49 – $399/monthEmail verification, lead generation, domain search
Reply$60 – $90/monthEmail validation, multichannel outreach, AI-powered follow-ups
UpLead$74 – $299/monthLead generation, contact search, CRM integrations
AutoKlose$59.99 – $99.99/monthLead scoring, email personalization, CRM sync
OutreachCustom pricingMultichannel outreach, AI-powered personalization, analytics
Overloop$39 – $99/monthEmail scheduling, email tracking, lead generation
Rebump$5 – $19/monthAutomated follow-ups, email tracking, campaign analytics
FollowUp.cc$23 – $50/monthAutomated follow-ups, email scheduling, email tracking
Mailshake$58 – $83/monthPersonalization, A/B testing, real-time analytics
GMass$19.95 – $49.95/monthMail merge, auto follow-up, campaign reports
Streak$49 – $129/monthEmail tracking, pipeline management, collaboration tools
MixMax$34 – $69/monthemail platform integration, email scheduling, task management


Best Cold Email Outreach Software

We’ve scoured the web for the best tools on the market – so if you want to optimize your outreach efforts this year, keep reading! You’re sure to find the perfect solution for your needs here.



SmartReach is an all-in-one sales engagement platform that helps businesses grow by ensuring their emails land in front of the prospective client – and stay there! With its powerful automation tools, advanced analytics, and easy-to-use interface, SmartReach makes cold emailing easier.

basic personalization

SmartReach takes pride in being one of the most reliable cold email marketing software solutions today. Its unique automated features help you quickly create great campaigns with personalization options that make your messages stand out.

Plus, its detailed reporting system provides actionable insights into how well your outreach efforts are performing so you can adjust your strategy accordingly.

If you’re looking for a comprehensive solution that offers everything you need to kickstart your cold email outreach tool or improve existing practices, look no further than SmartReach.

This intuitive yet robust outreach software has been designed with user experience in mind – helping you reach more people faster and track results every step of the way. So whether you’re just starting or a seasoned professional, SmartReach is worth checking out if you want to take your business to new heights this year and beyond.



If you’re looking for comprehensive software, Woodpecker could be your solution. They provide an all-inclusive platform that enables users to send automated bulk emails and create personalized contact lists easily.

cold email success

Woodpecker is user-friendly and allows the business owner of any size to quickly set up their campaigns without needing technical expertise. Its drag-and-drop editor makes creating custom email templates easy so that you can start immediately.

It also provides options to personalize emails based on each recipient’s data or preferences to increase your open rate. Additionally, their powerful analytics helps track performance metrics such as clicks and replies. It opens – giving valuable insights into how successful your campaign has been.

What sets Woodpecker apart from other email service providers are its features like A/B testing, automatic follow-up sequences, detailed reporting tools, and integration capabilities with CRM systems. This means that users have access to everything they need in one place. This creates an ideal platform for those who want to maximize their ROI when sending cold emails in 2023 and beyond.



Snov.io is a rising star in the world of cold email tools for 2023, and it’s easy to see why. This platform makes setting up and running successful campaigns simple, allowing you to quickly increase reply rates while optimizing conversion rates from each campaign.

cold email marketing tools

Plus, native integrations make organizing data from multiple sources a breeze, enabling you to easily follow up with prospects who have shown interest in your product or service.

What separates Snov.io from its competitors? The company stands out for providing an all-in-one toolkit that allows users to customize their cold outreach campaign efforts according to specific needs.

There are time-saving automation features like auto follow-ups and drip emails, tracking capabilities for measuring performance, and AI-driven algorithms that automatically detect changes in customer behavior patterns. The solution also offers advanced segmentation options so users can target relevant audiences more effectively.

Whether you’re looking for an efficient way to reach new customers or need help improving existing campaigns, Snov.io has you covered—providing powerful tools explicitly tailored to your unique requirements and goals. With these cutting-edge features at your disposal, there’s no limit to what you can achieve!



SalesHandy is the perfect solution for comprehensive cold email software in 2023. It offers all the features to make your outreach campaigns successful, including automated personalization and response tracking. With its powerful email finder tools, you can quickly identify potential prospects and create personalized messages that increase engagement rates exponentially.

drip email campaigns

Plus, SalesHandy’s innovative cold email campaign feature allows you to send multiple emails with just one click. This makes it much easier to test different headlines and copy variations so that you can optimize your campaigns for maximum success. You can also access detailed reports about your campaigns, giving you valuable insight into what works best and where improvements are needed.

Overall, SalesHandy is an excellent choice for finding a reliable cold email program in 2023. Its advanced features allow you to effortlessly create effective campaigns that get results fast without spending countless hours manually creating emails or dealing with complex analytics data.

If you’re serious about achieving extraordinary results through cold email outreach campaigns in the coming year, look no further than SalesHandy!



Hunter.io is an email search tool with powerful features that make it one of the best email software solutions for 2023. It has over 500 million emails from millions of domains, making finding contact detail for your cold outreach efforts easy. The platform also allows users to send large email attachments and use automated drip campaigns for cold email marketing campaigns.

qualified leads

Here are three key advantages Hunter.io offers:

  1. Comprehensive searches across databases to uncover a range of contacts in any industry.
  2. Automated workflow capabilities, including scheduling, follow-ups, and reminders.
  3. Simple integration with popular CRMs like Salesforce and Pipedrive.
  4. Comes with a Chrome Extension.

The intuitive interface makes Hunter.io perfect for businesses looking to grow quickly through effective cold outreach strategies. Additionally, its comprehensive analytics provides detailed insights into user performance.

It helps identify areas where further improvement can be made – allowing marketers to optimize their time and maximize results more efficiently than ever! With all these powerful features combined, Hunter’s robust solution should help Supercharge your Marketing Campaigns today!



The key to success in a cold emailing campaign is the ability to detect replies and track emails. With that, you can build relationships with your prospects and achieve meaningful results from your outreach efforts. That’s why finding an effective solution for cold emailing is essential.

Potential Clients

An excellent cold email software should provide all the features you need to create successful campaigns, including reply detection and tracking capabilities. It should also help you quickly personalize messages, schedule emails, and monitor performance metrics such as open and clickthrough rates.

Investing in the right program allows you to streamline your workflow while gaining insights into how well your campaigns perform. You’ll be able to quickly identify what works best for your specific audience—and use those findings to maximize the success of future cold emailing prospects.



UpLead is an innovative software that provides users with powerful features to automate their outreach. The platform is equipped with cutting-edge tools that enable you to streamline your lead-generation efforts and maximize results.

campaigns with ease

Metaphorically speaking, UpLead puts the power of a rocket launcher in the hands of its user: through automation capabilities like automated follow-ups, custom email templates, and scheduled emails, as well as essential functionalities such as email verification and comprehensive reports – it provides all the necessary resources to launch successful cold calling campaigns.

An intuitive dashboard makes using UpLead’s suite of advanced features easy, even if you’re new to these marketing strategies. Plus, there’s no need to worry about technical know-how – because setting up customized workflows takes only minutes!

Whether your goal is generating leads or nurturing existing contacts, UpLead can help make it happen quickly and effectively. They are allowing businesses to reach out more efficiently than ever before.

Finally, customer service representatives are available 24/7 via chat or phone support, so any questions or issues can be promptly addressed. With top-of-the-line features and reliable customer care, UpLead is undoubtedly one of the top solutions.



Now, let’s shift our attention to AutoKlose. This marketing tool has been making waves in the industry since its launch in 2018. With it, you can send out high volumes of emails with ease. It also has a powerful inbound sales automation system that helps create vibrant customer profiles from within your inbox.

credit-based system

Regarding email deliverability rates, AutoKlose is one of the top contenders for this year and beyond. From their simple user interface to their advanced delivery algorithms, they have proven themselves time and again as an indispensable asset when it comes to sending out cold emails at scale.

Send large volumes of emails easilyNo free trial is available
Inbound sales automation includedComplicated setup process
High deliverability rates guaranteedExpensive compared to other options on the market
Simple user interface designed for maximum efficiency & engagementLimited customization features available

With all these advantages and disadvantages considered, there’s no doubt that AutoKlose is a top choice for any business looking for a comprehensive solution in 2023. Its robust feature set makes it ideal for small businesses and enterprise-level operations. Whether you’re just starting or scaling up, AutoKlose has everything you need to succeed with your cold email campaigns!



The cold email marketing efforts of tomorrow are here today. Overloop is pushing the boundaries with its revolutionary technology, giving you the power to reach professional email addresses and build drip campaigns from a single platform. With an intuitive user interface and powerful features like their automated email verifier and unsubscribe link generator, they make it simple to stay on top of your communication needs.

advanced automation

But there’s more. Overloop offers unlimited contacts, so no matter how big or small your business grows, you don’t have to worry about hitting any limits. Plus, they provide detailed reporting that can help drive better results for your campaigns – making sure every dollar spent goes as far as possible.

Their customer service team ensures success in all aspects of your journey. They offer 24/7 support with helpful advice whenever needed – helping relieve some of the stress of running a successful online presence. 



It’s an AI-powered platform that helps increase response rates and decrease bounce rates in outreach emails. Here are five features that make it stand out from other email providers:

prospect database

Automated follow-ups: With Rebump, you can easily set up automated follow-up messages after a certain period has passed since sending the original message. This means fewer missed opportunities due to forgotten emails!

Email list segmentation: You can create custom segments of your email list based on criteria such as geographic location or job title, making targeting specific audiences with relevant offers easier.

Powerful integrations: Rebump integrates with popular CRMs like Salesforce and Pipedrive, allowing you to track customer interactions across multiple platforms.

High volume capabilities: If you have many emails to send daily, Rebump is more than capable of handling the load. It supports up to 10 million contacts and messages sent monthly without slowdowns or crashes.

Easy setup: Rebump takes just minutes – no coding required! Connect your existing email provider and start using its powerful features right away.

Rebump provides everything needed for successful campaigns – from sophisticated automation tools to high-volume capacity – all within one easy-to-use platform. Its intuitive dashboard makes tracking results simple so you can adjust strategies accordingly. So if you’re searching for the best outreach software, look no further than Rebump!



Powered by powerful email automation tools, FollowUp.cc is tailored to your needs. It provides an easy-to-use platform that allows users to track emails sent, follow up on conversations, and analyze template performance from a single dashboard.

drip sequences

This innovative system offers cutting-edge features such as automated follow-up emails, email tracking capabilities, and an analytics dashboard that lets you quickly assess the effectiveness of different cold email templates used in your campaigns. This advanced tool allows users to easily personalize and test their messages before sending bulk emails.

For any ambitious marketer looking for top-of-the-line software in the new year, FollowUp.cc is worth exploring – its comprehensive suite of solutions will allow you to masterfully craft successful campaigns while keeping ahead of competitors at all times.



Now let’s turn our attention to Mailshake. Mailshake is powerful automation software to help you create personalized and automated campaigns. It offers many features designed to make your emails stand out from the crowd and get in front of the right people, so they don’t end up in their spam folders.

mass email personalization

With Mailshake, you can track email activity such as opens, clicks, replies, forwards, and more. You’ll also have access to specific metrics like sender reputation for each contact and email ID validation for greater accuracy.

When creating an email message with Mailshake, you can easily personalize it by adding custom fields or dynamic tags based on user data. This ensures recipients will see content tailored specifically to them–increasing engagement rates and driving conversions.

Additionally, you can schedule campaigns ahead of time or trigger them automatically when certain conditions are met.

From its comprehensive feature set to its intuitive design and setup process, Mailshake has everything you need to send effective emails that reach your intended audiences quickly and efficiently—no matter what industry you’re in.

Whether you’re looking for a tool that helps build relationships with customers or one that drives sales through targeted outreach efforts, Mailshake has got you covered.



Symbolism can be seen in the world of email software – GMass is a powerful tool that’s revolutionizing sales teams’ ability to quickly and easily send personalized emails at scale. It’s like having an extra set of hands, allowing sales reps to focus on what they do best: connecting with potential customers.

cadences with email

GMass allows you to create campaigns for your target audience without coding. You can also use their A/B testing feature to track engagement to know exactly which messages work best. Plus, it integrates with popular CRM tools like Salesforce and HubSpot, making it easy to manage customer relationships from one central platform.

The possibilities with GMass are endless; its features help drive conversions while reducing manual labor time. With the right strategy and tactics, you’ll maximize ROI and increase revenue by targeting the right people and sending the right message at just the right time.



Streak is another excellent software that you should consider for 2023. It’s a powerful all-in-one CRM solution built into the Gmail interface. With Streak, you can quickly scale your emails to thousands of prospects with their sophisticated outreach sequences.

Emails at ScaleYes
Email StrategiesYes
Built in Email AssistantYes
Powerful Email Tracking FeaturesYes
Outreach SequencesYes
Additional FeaturesTeam Inbox & AI-Assisted Tasks

Streak also provides additional features like team inboxes, allowing multiple users to collaborate on campaigns from one account.

Additionally, they have an AI-assisted task system that helps you prioritize tasks when managing complex campaigns. You’ll never miss an opportunity again! Furthermore, their robust data provide insights into how each campaign performs so you can measure success.

To top it off, Streak offers customizable templates and bulk mail merge capabilities – streamlining the process even further. All these features make Streak a great choice if you’re looking for the best software.



Mixmax is like a Swiss Army knife for email: it packs the power of many tools into one cohesive platform, allowing you to create personalized campaigns and emails that will help your business skyrocket.

Ideal sales outreach tool

With Mixmax, you can easily import prospects from existing sources like Google Sheets or Salesforce and generate new email IDs without worrying about spam emails. It even tracks every email sent out so you can make sure all leads are followed up on efficiently.

The sales pipeline feature is handy here- with it, you can target your market effectively by creating automated emails tailored to their needs. Furthermore, its reporting capabilities allow you to track key real-time performance metrics such as open rates, clickthroughs, etc. This helps ensure that each campaign is optimized for maximum success!

Plus, there’s no need to worry about managing multiple tech stacks – Mixmax seamlessly integrates with other popular applications like Slack, Zoom, and G Suite.

By leveraging Mixmax’s powerful features, businesses can take their outreach efforts to the next level and achieve top-tier results come 2023.

All this while enjoying an intuitive user experience designed to bring mastery over digital marketing quickly and easily – no matter what industry they’re in or how big the team may be. If achieving success through email is part of your plan for 2023, Mixmax should factor into your decision-making process.


Frequently Asked Questions

What is Cold Email Software?

It is a tool that helps businesses send personalized, targeted emails to potential customers with whom they have no prior relationship. It enables sales teams to automate and streamline their cold email campaigns and improve their conversion rates by providing features such as email templates, automated follow-ups, and detailed reporting.

How Does Cold Email Software Differ from other Email Marketing tools?

Unlike other email marketing tools, designed for mass email campaigns to an extensive subscriber list, cold email software focuses on individual outreach to specific prospects. It also provides features like verification, sender reputation management, and reply detection, which are essential for successful cold emailing.

What are the key Features to look for in Cold Email Software?

Some key features include personalized email templates, automated follow-ups, detailed reporting and analytics, spam and bounce rate management, email verification, and integration with tools like CRM or marketing automation platforms.

How Do I Choose the Best Cold Email Software for my Business Needs?

When choosing the best solutions for your business needs, it’s essential to consider factors such as your budget, the size of your team, the volume of emails you plan to send, and the level of customization and integration you require. It’s also important to read reviews and compare the features and pricing of different options.

Can Cold Email Software Help me comply with Anti-Spam Laws and Regulations?

Yes, many software providers include features that help users comply with anti-spam laws and regulations, such as the CAN-SPAM Act in the US. These features include opt-out links, email verification, and compliance with sender reputation standards.

What are Some Best practices for using Cold Email Software Effectively?

Some best practices effectively include personalizing your emails, using clear subject lines, testing your email templates, avoiding spam triggers, following up with prospects, and tracking and analyzing your results to improve your campaigns.

How can I Measure the Success of my Cold Email Campaigns using the Software?

Cold email software provides detailed reporting and data on metrics such as open rates, reply rates, link clicks, and bounce rates, which can help you measure the success of your campaigns. This data can refine your email templates, adjust your sending volume, and optimize your follow-up email sequence.

Can I integrate Cold Email Software with other tools like CRM or Marketing Automation platforms?

Many software providers offer integrations with tools like CRM or marketing automation platforms, which can help you streamline your sales process and improve your outreach efforts.

What kind of Customer Support can I Expect from Cold Email Software providers?

The level of customer support offered by providers can vary. Still, most offer some support via email, chat, or phone. Some providers also provide knowledge bases, video tutorials, and community forums to help users troubleshoot issues and learn how to use the software effectively.

Is it Necessary to have Prior Technical knowledge to use Cold Email Software?

While prior technical knowledge can be helpful, many software providers offer user-friendly interfaces and built-in email assistants to help users navigate the software. Additionally, many providers offer support and training resources to help users get up to speed quickly.


Choosing the cold email tool that best meets your needs and budget would be best. Ultimately, choosing one of these solutions will help you maximize ROI on your email campaigns.

To ensure you get the most out of any tool, thoroughly compare different solutions before purchasing. That way, you can be confident that you’re investing in the right solution for your business.

Now that you know about some of the top-rated tools available in 2023, it’s time to take action and select yours today. With all this powerful technology at your fingertips, there’s no telling how far you can go with your outreach efforts!

sheraz Durrani

A tech enthusiast that loves writing and covering all aspects of software systems to create engaging content that informs and engages the reader. Sheraz is a Digital Nomad with a Master's Degree in Business Administration. In 2022, Sheraz obtained his Google Cloud certification, which enhanced his knowledge and skills in the cloud-based technology niche.
Back to top button